
WHY WE'LL BE THERE
FIBO is where the industry meets—training, business, and innovation all in one place. We’ll be there to:
- Launch new products and get feedback from gym owners, coaches, and athletes
- Show what’s next for Strength Shop equipment and design
- Meet partners across DACH and Europe, in person
- Talk B2B: distribution, facility outfitting, and long-term cooperation
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Ricky — CEO
Vision, partnerships, and the big picture of where Strength Shop is going.
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Alessandra — Sales & Influencers (Europe)
B2B, key accounts, European partnerships, distribution talks, and brand collaborations.
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Tonio — Sales & Influencers (DACH)
B2B, key accounts, collaborations, and community in Germany/Austria/Switzerland.
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Kilian — Product Designer
The mind behind the details—design decisions, improvements, and what’s coming next.
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Sassi — Marketing
Campaigns, launches, and everything that brings the products to life.

BOOK A SALES CONVERSATION (B2B / DISTRIBUTION)
Are you a gym owner, retailer, or distributor?
Let’s talk about your goals and how we can support you—whether that’s outfitting a facility, wholesale, distribution, or collaboration.
What we can cover in 15–30 minutes:
- B2B pricing & bundles
- Facility planning support
- Distribution opportunities
- Launch partnerships & influencer collaborations
Want to stay updated for FIBO and our latest product launches?

EXPERIENCE IT AT THE BOOTH (WHAT’S HAPPENING AT 9E20)
At our stand you can:
- Try new products and highlight community favorites hands-on (feel, finish, setup, adjustability)
- Compare details up close (materials, build choices, small design wins)
- Speak directly with our team—sales, marketing, and product design
- Get tailored recommendations for your facility, brand, or distribution needs
FAQ
Who is Strength Shop?
Who is Strength Shop?
We engineer strength training equipment since 2009 and accessories designed for strength training environments—gyms, clubs, teams, and athletes.
What’s happening at your booth (9E20)?
What’s happening at your booth (9E20)?
Live new product reveals, hands-on testing, quick demos, and time to talk with the sales + product team.
Can I try the new products?
Can I try the new products?
Yes—our booth is built for experiencing the equipment, not just looking at it.
Can I meet the designer / ask product questions?
Can I meet the designer / ask product questions?
Absolutely. Our product designers will be on-site so you can ask about design choices, features, and what’s coming next.
I’m a gym owner / distributor—can we talk business?
I’m a gym owner / distributor—can we talk business?
Yes. Use the “Book a Sales Conversation” button to reserve a time during the show.
Do I need an appointment to visit?
Do I need an appointment to visit?
No appointment needed—walk up anytime. If you want dedicated time, booking is best.
Ready for FIBO 2026?
16–19 April 2026 · Koelnmesse · Booth 9E20
See you in Cologne—come by, try what’s new, and meet the team.




